We’re born and brewed on California’s Coast. A community of makers, growers, dreamers, and hard workers. Pacific Coast Roasters is proud to roast coffee that reflects the place we call home: bold, vibrant, and unapologetically authentic. Watsonville made, California raised.

We don’t cut corners. Every batch is roasted by hand using premium, sustainably sourced beans, then packed at peak freshness so you get every note, nuance, and drop of flavor just the way we intended.

Let’s be honest — great coffee fuels great ideas… and occasionally some reckless ones. Fortunately, PCR coffee makes both taste better.

We’re a family business fueled by the people around us — growers, makers, customers, neighbors. Every cup reflects the supportive, hardworking spirit of our hometown and the families who keep it thriving.